The Pitzer Family

We are a family from Dallas, Texas that enjoys the company of friends, family, good food, and great wine. With strong ties to the Napa Valley, it has been a dream of ours to produce a family wine of exceptional quality that we could share with family and friends. We decided to realize that dream in 2009 with our first vintage of Cabernet Sauvignon. It is our hope that you'll share our limited production wine with family and friends and take time to appreciate those around you. We look forward to sharing our wines with you!


The Name: Avril Taylor

The name Avril Taylor is a blend of two family names. We combined the middle names of Alison Avril Pitzer and Austin Taylor Pitzer to create Avril Taylor. Digging deeper into the family tree, Avril is the maiden name of Dennie Avril Pitzer. The matriarch and patriarch of our family, Betty & Werneth Avril, helped us discover that the Avril family tree has roots in Germany and France where members of the Avril family are actively involved in winemaking.


Austin Taylor Pitzer

General Manager 

Starting as a harvest intern for Landmark Vineyards in Sonoma, Austin has learned the wine business from the ground up. Having worked for many exceptional wine producers in the Napa Valley, Austin is currently the General Manager for Sarocka, an ultra-premium Cabernet Sauvignon brand located in the Spring Mountain District. His experience in the wine business propelled him to start Avril Taylor with his family in 2009. Being a Texan at heart, Austin enjoys returning to Texas to visit family, friends, and he can also be found playing guitar, hiking and finding adventure away from work.